Gold has been around since early years (it's considered the 1st metal found), used in every aspect of life.
From science and construction to arts and religion.

Burial mask made out of gold

The price of gold or "the gold rate" has been used to moderate and affect currencies and still plays an important part in today's economic system,
It's used in electronics and as a precious metal, but why is it so common in jewelry?

Gold at a glance 

Well, apart from it's lovely yellow color, gold is non-reacting to any natural chemicals in the human body, meaning it's incredibly rare to be allergic to gold.
Gold's chemical symbol is Au, atomic number 79, but what's more interesting about it's attomical attributes is that it's a soft metal, meaning it can be effortlessly designed and bended as it's the easiest metal to work with (melting at only 1675 degrees F, where a simple candle burns at around 1800 degrees F), but when mixed with other metals it becomes incredibly resistant to rust, corrosion and tarnish, as well as extremely strong and durable.
It has a shining history as jewelry, being the 1st and "truest" metal (it originates in a pure and workable state, unlike many other metals, naturally appearing in ore state. This is caused by it's tendency not to bond chemically with other elemets), it was commonly used to decorate gods and places of worship, kings and queens, high ranking officials and noblemen (usually accompanied by precious stones like diamonds). 
Gold is shrouded in an air of mystery, from tales of the golden cities of lost empires to alchemists creating it from thin air or worthless materiel, even today, countless divers search for sunken treasures at the bottom of the sea.
Throughout the years, many things changed, but not the appeal of gold.
These years, around 2,500 tons yearly of gold today are produced for jewelry purposes.

How to buy gold

The only thing that affect the value of gold is it's purity.
It's purity is measured by carats. Pure gold is 24K. A pure gold bullion is actually very soft compared to other metals, and a lower value of gold carat is harder and more durable.

Pure 24K gold bullions

22K is 91% gold and is considered too soft for jewelry.
18K is 75% pure gold (18 parts gold and 6 parts other metals). This level is considered the perfect mix for delicate designs, as the material is soft enough for elaborate designs but durable and strong enough.
Below 10K it's not considered gold anymore, but an alloy containing gold as it drops below 41% pure gold.

What affects the color of gold?

While pure gold has a very distinct yellow color, mixed gold can and will affect the gold's color.
For example, 18K white gold is a mixture of 18 parts gold and 6 parts zinc, palladium and/or silver that create a naturally white hue.
Mixing gold with other materials such as rhodium, copper, silver and manganese can create gold in wonderful colors.
Mixing gold with copper, for instance, creates the famous red gold (or rose gold).
Mixing and matching other materials makes gold in amazing tints, from grey to red, even black!

Interested in learning more about diamonds? For example, do you already know what is clarity?

Perhaps you'd like to read more about our clarity enhanced diamonds?
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